Washington, DC – XAPPmedia has moved into new, larger offices at 1726 M Street NW in Washington, DC. After spending 17 months incubating and launching the business in Farragut Business Center, XAPP needed more space to house its growing team.
“We are excited to move into new office space that provides room to grow the XAPPmedia team. Since launching our XAPP Ads product on March 31, we have seen very strong interest for the Interactive Audio Ads product. As we have added to our team we simply grew out of the offices on Connecticut Avenue. At our new offices, we have sufficient space to better manage rapid growth,” said XAPPmedia CEO Pat Higbie.
XAPPmedia™ is the leader in interactive audio advertising and is the first company to Give Consumers a Voice™ allowing instant connections with brands through mobile audio apps. XAPP Ads™ present branded content followed by an opportunity for consumers to interact with ads by voice to receive more content, be connected directly with offers or get back to more listening. Unlike other mobile ad formats, XAPP Ads are effective even when consumers are ultramobile, which means they are listening but cannot interact with a mobile screen visually or by touch. The immediate voice conversion opportunity brings better ROI to advertisers and increases ad inventory yield for audio app publishers. XAPPmedia was founded in 2012 and is headquartered in Washington, DC.