Initial Roll Out On NPR’s Mobile App Makes XAPP Technology Available to National Audience
Washington, DC – March 31, 2014 – XAPPmedia (xapp.wpengine.com), provider of the first interactive audio advertising service, today launched XAPP Ads – a proprietary technology and end-to-end advertising service for Internet radio publishers and advertisers. Developed for the ultramobile audience, XAPP Ads are hands free, eyes free, voice activated ads that provide a new solution for monetizing the growing Internet radio and mobile audio audiences.
As Internet radio becomes a more personal experience, XAPP Ads provide consumers a choice to connect directly with brands through the convenience of voice when offers are relevant and quickly get back to listening when they are not. XAPP Ads drive instant conversions for advertisers and increase ad inventory yield for audio publishers.
“We launched XAPPmedia to provide a better interactive audio experience for consumers, publishers and advertisers. Our first product, XAPP Ads, makes it easy for publishers and advertisers to connect offers directly with the rapidly growing audience of mobile audio consumers,” said XAPPmedia CEO Pat Higbie. “Our value proposition is pretty simple. Audio publishers need their ad inventory to generate more revenue while maintaining a great user experience. XAPP Ads leverage mobile, cloud and voice technologies to deliver choice for consumers, engagement and conversion for advertisers, and increase ad rates for audio app publishers.”
NPR Adopts Innovative Technology
NPR will be the first publisher to make XAPPmedia’s interactive audio technology available to underwriters and sponsors with Lumber Liquidators as its launch sponsor. NPR’s award winning programming reaches nearly 23-million listeners monthly on its digital platforms.
Creating XAPP Ads is Easy
XAPP Ads can be created in minutes by publishers or advertisers through a cloud-hosted point-and-click interface with no programming required. XAPP Ads leverage traditional advertising audio creative which makes them more cost effective to build than other digital rich media advertisements. XAPP Ads can also be paired with on-screen tiles, but the key focus is allowing consumers to respond to audio advertising by voice. Many options are provided for connecting consumers to brand offers including voice activated actions such as:
Even when listening hands-free, eyes free an offer can be engaged by voice leading to more convenience for consumers, more conversions for advertisers and a super-premium ad format for publishers. To see a sample XAPP Ads in action go to: xapp.wpengine.com/solutions/choose-actions/
Ultramobile Behavior Requires Voice Activation
XAPPmedia Executive Chairman Frank Raines commented, “More people are listening to audio content on mobile and more listening is happening when ultramobile. Ultramobile behavior is using a mobile device when you cannot engage with a screen visually or by touch. You are driving, walking or otherwise active and interacting with traditional digital advertising is either inconvenient or unsafe. Our estimates indicate that half of mobile audio listeners are ultramobile and their only opportunity to interact with an advertisement is by voice. XAPP Ads make spontaneous audio ad conversions possible.”
XAPPmedia™ is the leader in interactive audio advertising and is the first company to Give Consumers a Voice™ allowing instant connections with brands through mobile audio apps. XAPP Ads™ present branded content followed by an opportunity for consumers to interact with ads by voice to receive more content, be connected directly with offers or get back to more listening. Unlike other mobile ad formats, XAPP Ads are effective even when consumers are ultramobile, which means they are listening but cannot interact with a mobile screen visually or by touch. The immediate voice conversion opportunity brings more value to advertisers and increases ad unit yield for audio app publishers. XAPPmedia was founded in 2012 and is headquartered in Washington, DC.