Advertising Network Will Enable Brands to Engage with Millions of Spanish Listeners by Voice through XAPP Interactive Audio Ads
WASHINGTON, DC – Audioemotion, the market leader in Internet audio sales in Spain, and XAPPmedia, the leader in interactive audio services for advertising, content discovery and app navigation, today announced the integration of XAPP interactive audio into Audioemotion’s advertising network. XAPP Ads enable consumers to instantly connect with brands and engage with advertised offers on mobile audio apps by speaking in response to prompted suggestions. The simple voice-activated engagement method is driving conversion rates more than ten times higher than mobile display ads by providing a more natural user experience.
“XAPPmedia’s interactive audio technology is the most natural user experience for mobile consumers. They don’t have to look at their screen. They hear the ad and if they are interested in an offer or suggested content, they simply speak and it is delivered instantly. It’s all hands free and eyes free engagement. We are excited to be the exclusive company to bring XAPP technology to the Spanish market and already know advertisers are enthusiastic about engaging consumers by voice through audio apps,” said Elisa Escobedo, CEO, Audioemotion. “We have no doubt that the terrific results XAPPmedia has delivered in the United States will be welcomed by Spain’s advertising community.”
“Audioemotion has tremendous reach that provides brand advertisers with access to 70% percent of Spain’s total online radio audience. We are excited to continue our international expansion and bring the high performance capabilities of XAPP Ads to Spain’s mobile advertisers,” commented Pat Higbie, CEO and co-founder, XAPPmedia.
With a network audience totaling 15.5 million unique listeners, Audioemotion provides specialized agency services as strategic planning, ad hoc creative, production, distribution and analytic services to achieve the best brand results and optimal communication strategies to online radio audiences. Audioemotion was founded in 2010 and is headquartered in Barcelona, Spain. For more information, visit audioemotion.es.
XAPPmedia™ is the leader in interactive audio advertising and content engagement services and is the first company to Give Consumers a Voice™ allowing instant, voice-activated connections with brands and audio content through mobile apps. Unlike other mobile ad formats, XAPP enables consumers to connect with content, artists and brands by simply speaking. Simple, spontaneous and convenient voice conversion brings more value to advertisers and content producers while improving ad unit yield and user experience for audio app publishers. XAPPmedia was founded in 2012 and is headquartered in Washington, DC. For more information about XAPPmedia, visit xapp.wpengine.com.
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