Smartphones have redefined the definition of “mobile.” While on the go, we’re now able to shop online, hold a conference call, educate ourselves via podcasts, stay up to date on the latest news, listen to our favorite music or watch a full-length movie — all from a single device. As our way of life changes, so must the industries that are involved in that change. That’s why XAPP Ads are “what has been missing in mobile.” When listening to audio content, consumers want convenience. XAPP’s interactive audio platform enables consumers to use their voice when they want to take action on an advertisement. Watch the video below to see how XAPP Ads fit into the user experience.