Data show that half of U.S. consumers listen to Internet radio weekly and 177 million monthly. Most of this listening is on mobile and mobile advertising budgets will exceed television spending by 2020. These two trends are converging to present a new opportunity for radio broadcasters to grow revenue and audience.
So what’s the best way for the radio industry to monetize mobile? jacapps hosted a webinar featuring XAPPmedia’s SVP Paul Burden and CMO Bret Kinsella to highlight how XAPP offers an ideal solution for broadcasters looking to capture mobile ad spending.
The webinar covers:
- Why Mobile Audio Matters for Broadcasters – the data
- How to Seize the Mobile Audio Opportunity – the strategy
Watch the webinar below and if you have any questions, send a note to firstname.lastname@example.org.
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