Taylor Swift vs. Spotify: What Advertisers Need to Know

Taylor Swift leaves Spotify and takes her music with her. Ed Sheeran comes to Spotify’s defense by contributing his success to its streaming services. As this debate rages on, it’s becoming clear that the record labels have come up with an argument that’s not backed up by real data. So what does this mean for advertisers? XAPPmedia’s Bret Kinsella had a featured article on Adotas today where he breaks down both sides of the debate, presents important data,  explains what advertisers need to know and how they can benefit from internet radio.

Read it here and let us know your thoughts by tweeting us @XAPPmedia.

Bret Kinsella on Adotas, December 2014

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