Smart speakers and voice assistants in general are turning out to be a more important consumer shift for radio than mobile. To give radio broadcasters a quick tutorial on how to succeed on Alexa, last week XAPPmedia held a 30-minute webinar which discussed key market data, listener stats and best practices related to putting radio on Alexa.
The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.