XAPP has helped launch over 800 Amazon Alexa radio skills over the past 12 months. These launches range from big radio groups like Cumulus and Scripps to regional groups and single stations like Radio Dubuque and The Journey. On May 1st, XAPP will hold our first webinar discussing what we learned launching 800 radio stations on Alexa.
To help the broadcasters understand the impact of smart speakers will have on the radio industry, we compiled data from several recent studies related to voice assistants and smart speakers in a new paper, the Amazon Alexa Radio Report. The goal is to break through the hype we see in news headlines each day and take a data-driven look at the trends and how they will impact radio.
When KXEG-AM (1280 The Trumpet) launched its “1280 – The Trumpet” Alexa skill, it became the first Christian radio outlet to do so, Radio Online reports. KXEG partnered with XAPPmedia to develop the skill to give Amazon Echo owners access to the station its lineup of Christian programming, regardless of location.
B100 is the first radio station to launch an Amazon Alexa Skill that includes live stream, on-demand and podcast content. It also uses Amazon’s AudioPlayer interface and the content Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners.
InsideRadio featured the new partnership between XAPPmedia and Federated Media in part one of their "exclusive series on how radio is using digital in groundbreaking ways." Federated Media recently hired XAPPmedia to develop a custom Alexa skill for its country “B100” WBYT South Bend radio station to give listeners access to its audio content through their Alexa-enabled devices.
Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.