August 6, 2014
NPR One App

Re/code Recounts XAPP Ads Encounter

Today, Re/code’s Katie Boehret reviewed the new NPR One App. Not surprisingly, she had many good things to say about it, including NPR's work with XAPPmedia.
July 29, 2014
NPR One "Ask Me Another" Promo featuring XAPP Ads

The NPR One App: Infinite News, Education, Stories, XAPP

Part news, part audio education and talk entertainment, NPR One provides for news and talk listeners what Pandora pioneered for music. Instead of selecting your news stories a la carte or being served up the undifferentiated broadcast, NPR One seeks to personalize the experience for each listener automatically.
July 23, 2014
XAPP Ads Workflow

Making XAPP Ads Easy for Publishers to Use – Scalability Part 3

In our two previous blog posts, we discussed how XAPP Ads scale for Consumers and Advertisers. The final piece in the puzzle is how we provide scalability for mobile Publishers. Four scalability factors impact them directly: Transactions, Implementations, Integration and Ad Ops.
July 16, 2014
Example XAPP Ad

Making XAPP Ads Easy for Advertisers to Use – Scalability Part 2

Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.
July 8, 2014
XAPP Ads are easy to use.

Making XAPP Ads Easy for Consumers to Use – Scalability Part 1

It is exciting to bring new advertising technology to the audio content marketplace, but it is also a complex undertaking. We learned quickly that success required us to bring value to consumers, advertisers and publishers alike. To achieve success, we knew we would also need to make the solution scalable for all three groups.
May 15, 2014

RJI Futures Lab Interviews NPR & XAPP [VIDEO]

XAPP CEO Pat Higbie and NPR’s Erica Osher spoke with RJI Futures Lab reporter Nihn Pham in a recent video interview. Osher offers a perspective on how XAPP Ads not only help NPR’s sponsors, but also will be used to help listeners more easily connect with content. Watch the full video interview here.
May 1, 2014

Closing the Loop: why advertisers have been slow to shift from terrestrial radio to Internet audio

Given the numbers, it is not surprising that Internet audio advertising is now a billion-dollar market. But ad revenue growth has not kept pace with audience migration. Why not?
April 24, 2014

How XAPP Ads are Changing Audio Advertising [VIDEO]

Radio advertising hasn't altered much since its inception. Ads are played in hopes that consumers will hear it and then eventually act. In addition, the metrics aren't always clear. XAPP Ads change all of that. Watch this video to see how XAPP Ads are changing audio advertising.
April 17, 2014

The XAPP Mobile Experience – See How it Works [VIDEO]

Smartphones have redefined the definition of "mobile." When listening to audio content, consumers want convenience. XAPP’s interactive audio platform enables consumers to use their voice when they want to take action on an advertisement. Watch the video below to see how XAPP Ads fit into the user experience.