May 17, 2016
XAPP Product Overview Video

Video – XAPP Product Overview

XAPPmedia interactive audio gives consumers a voice by enabling streaming listeners to respond to offers by simply speaking. XAPP has served millions of ads and promotions […]
May 19, 2015
Triton Digital XAPPmedia Partnership

Triton to Represent XAPP Ad Inventory for jacapps Broadcasters

Triton Digital today announced that it is the exclusive ad sales representative for XAPP ad inventory in JAX, a mobile audience premium ad service that enables over 300 radio stations and podcast publishers using the jacapps mobile platform to monetize their mobile apps with XAPP ads.
April 8, 2015
Example of a XAPP Ad

XAPP Ad First Anniversary – a busy year

We’ve come a long way in just one year. At 12:04 pm on April 8, 2014, the first XAPP Ad was served on the NPR News mobile app. The advertiser was Lumber Liquidators and the call to action was to download the company’s Floor Finder app.
March 19, 2015

XAPP Expands Voice-Activated User Engagement Features

We first introduced XAPPmedia a year ago this month and our first product, XAPP Ads, was designed to help Internet radio and audio streaming services increase the value of their advertising inventory. Over the past year, we have been busy. We worked with our customers, partners, advertisers and ad agencies. Many saw the bigger picture behind interactive audio, including opportunities beyond advertising.
January 14, 2015

Amazon, Ford and More Use Interactive Audio Ads in 2014

Interactive Audio Ads were introduced to the world on April 8, 2014. Since then, advertisers as diverse as Amazon, Ford, Cleveland Clinic, Fox Searchlight Pictures, StubHub, SmartCar, Columbia University and others have adopted the solution. What were the results? Conversion rates far higher than other mobile advertising formats.
December 16, 2014
radio-world-interviews-pat-higbie-xapp-media

RadioWorld Names XAPP Ads App as “Hot Audio App”

James Careless of RadioWorld recently wrote about "Hot Audio Apps" that those in the industry should be aware of. At the top of his list? The recently released XAPP Ads App.
December 4, 2014

Simple and Reliable User Experience on Mobile

In October, I commented on voice recognition in Connected Cars and an AAA Foundation study concerned with distracted driving. Last week, the Wall Street Journal had a different take on the situation. It wasn’t about safety issues with voice commands in the Connected Car -- it was about consumer complaints.
November 11, 2014

M&C Saatchi Includes XAPP Ads in Future of Ad Tech

M&C Saatchi's Tech Blog yesterday focused on the future of Ad Tech. The examples highlighted how advertisers are leveraging technology to reinvent consumer engagement through video, with 3-D banner ads, digital out of home (DOOH) and audio. Blog author Tim Spencer says the following about XAPP.
October 22, 2014

Experience XAPP on Your Phone Today

Many people have asked us whether they could get a demo app to better understand the user experience and show colleagues what the XAPP Ad format enables. Previously, we only made this available to integration partners, but now anyone can download the XAPP Ad demo app for their iPhone.