In our two previous blog posts, we discussed how XAPP Ads scale for Consumers and Advertisers. The final piece in the puzzle is how we provide scalability for mobile Publishers. Four scalability factors impact them directly: Transactions, Implementations, Integration and Ad Ops.
Last week, we talked about how XAPP Ads were developed to ensure consumer scalability. That boiled down to making the user experience so simple that consumers could successfully interact with an ad the first time. From an advertiser standpoint, we wanted to deliver a similar outcome. Radio ads today are simple and inexpensive to make. XAPP Ads are too. There is no new programming platform for agencies to learn, XAPP Ads are created just like traditional radio ads.
It is exciting to bring new advertising technology to the audio content marketplace, but it is also a complex undertaking. We learned quickly that success required us to bring value to consumers, advertisers and publishers alike. To achieve success, we knew we would also need to make the solution scalable for all three groups.