We’ve come a long way in just one year. At 12:04 pm on April 8, 2014, the first XAPP Ad was served on the NPR News mobile app. The advertiser was Lumber Liquidators and the call to action was to download the company’s Floor Finder app.
The need for more consumer engagement has become marketing gospel in recent years. Much of this interest is related to the rise in social media, but the concept of engagement has moved well past that domain. Whether it’s mobile, in-app, in-store, on your website or through digital advertising, engagement is often the objective. The question for publishers is, “how can you help advertisers with this goal?”
At XAPP, we recognize that the listening experience, particularly on mobile devices, rarely involves looking at the screen. More often than not, the audio app is in the background and not visible on the device. We present you the Voice Click, a new way to connect consumers to brands.