Smartphones have redefined the definition of "mobile." When listening to audio content, consumers want convenience. XAPP’s interactive audio platform enables consumers to use their voice when they want to take action on an advertisement. Watch the video below to see how XAPP Ads fit into the user experience.
There is a lot of attention paid to the rise of mobile connectivity. Smart mobile devices now saturate the landscape from cities to shopping malls. While this shift has caused advertisers to take note, it has generated a problem. Mobile is viewed as a single behavioral concept when it actually has many different meanings. The industry needs a different model to segment the variety of mobile behaviors. For example, there is a class of mobile behavior that can be best categorized as Ultramobile.