Today, MediaPost published a featured editorial from XAPPmedia CEO Pat Higbie for its Mobile Marketing Daily section. In the article, Pat discusses Apple Music's future now that the trial period is over for some 15 million people.
Traditional music ownership models benefited tremendously from the ubiquitous ad-supported listening on broadcast radio. Ad-supported listening on Internet radio is the logical complement to the on-demand subscription model and will be the much larger platform for music exposure to consumers and a larger revenue source for artists.
This past fall there were a lot of comments in the media about Internet radio’s two preeminent revenue models: subscription and ad-supported. Recent data from Strategy Analytics and reported by RAIN News suggests that advertising is the present and future of Internet radio listenership.