Yesterday, Triton released its Top 20 Ranker results of Internet radio listening for May. The story is consistent with previous entries by Triton captured by its audio measurement platform Webcast Metrics. As an industry, average active listening sessions increased 42.5% over May 2014 and most of that has come from Pandora and Spotify.
RAIN News reported last week on an EDMbiz presentation by Nielsen Vice President Tatiana Simonian showing further confirmation of the listener migration to online listening. It also confirmed that ad-supported listening is the dominant choice of consumers.
Apple Music launched this morning with an ad-supported listening service. Yes, there is the subscription service as well. Apple execs never said there wouldn’t be ads. They just didn’t mention it, so the media assumed the company was walking away from the 21-month ad-supported iTunes Radio experiment. We now know this is not the case.
Every audio app wants to build a large, loyal audience. Loyalty is critical because building your audience also means keeping the users you already have. Apps do this today with touch-based content interaction to skip, save, thumbs up, thumbs down, etc. This interactivity gives users this all-important sense of control, but unfortunately touch is only effective while users are looking at the app.
There has been a lot of talk since Apple acquired Beats last year about the impact the re-introduced streaming service could have on the industry. When it first came to market, there was widespread speculation that Beats might take market share from Spotify. That didn’t happen. Spotify’s growth only accelerated and Beats all but shut down after the Apple acquisition. Though Yesterday, Apple Music was announced and it sounds very Spotify-like.
On Tuesday, March 24th at 2:00pm EST, Brad Hill of RAIN News and Bret Kinsella of XAPPmedia will be hosting The Internet Radio & Streaming Report Webinar to share the results of a survey of the industry. To register for the webinar, click here.
Since 2010, Edison Research has been asking the question of consumers, “Have you ever listened to Internet radio in a car by listening to the stream from a cell phone that you have connected to a car audio system?” The number grew by 9% from 26% to 35% between 2014 and 2015. Does this question measure consumer interest or is it a proxy for availability of Bluetooth and other connectivity in the car?
Last week, Mobile Marketer published an article about the current state of Internet radio advertising. Michael Barris calls out advertisers and marketers for missing some of the key dynamics involved in the audio experience. He applauds innovators such as NPR for use of tactics that are more conducive to the consumer experience, such as XAPPmedia technology.
A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.