XAPPmedia co-founder and CEO Pat Higbie was featured yesterday in an interview titled, "How XAPPmedia is Helping Radio Win with Digital." By digital, Radio Ink means voice applications such as those found in Amazon's Alexa and Google Home. This technology shift provides an opportunity to bring radio back into the home.
Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.
With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.
Adotas reached out to XAPPmedia after the publication of the Apple Music Ad Load Report last month. The following article from Adotas is an interview with XAPPmedia CEO Pat Higbie and focuses on the findings from the report.