With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both.
If you attended Advertising Week this year you couldn’t avoid sessions devoted to millennials, mobile and … audio. Yes, it’s true. Audio is back and hip enough to get attention at the advertising industry’s largest gathering.
Pandora announced earnings last week that included some impressive growth numbers. For the trailing twelve months, Pandora generated more than $1 billion in total revenue. Before the earnings report, eMarketer published an article that includes a new forecast for Pandora mobile advertising revenue.
RAIN News reported last week on an EDMbiz presentation by Nielsen Vice President Tatiana Simonian showing further confirmation of the listener migration to online listening. It also confirmed that ad-supported listening is the dominant choice of consumers.
With the release of Apple Music and Beats 1 yesterday, there is still much speculation on Apple's revenue model. AdExchanger's Liz Rowley interviewed several leaders in the industry to get their take on the future of subscription-based vs. ad-supported streaming music services, including XAPPmedia's Pat Higbie.
Apple Music launched this morning with an ad-supported listening service. Yes, there is the subscription service as well. Apple execs never said there wouldn’t be ads. They just didn’t mention it, so the media assumed the company was walking away from the 21-month ad-supported iTunes Radio experiment. We now know this is not the case.
There has been a lot of coverage about the Apple Music presentation last week at the company’s Worldwide Developer Conference (WWDC). However, it’s tough to report on what wasn’t said. There were a number of obvious questions that weren’t answered by the Apple Music executives in the debut presentation. I assume that was intentional.