A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.
RAIN News reported last week on an EDMbiz presentation by Nielsen Vice President Tatiana Simonian showing further confirmation of the listener migration to online listening. It also confirmed that ad-supported listening is the dominant choice of consumers.