We’ve come a long way in just one year. At 12:04 pm on April 8, 2014, the first XAPP Ad was served on the NPR News mobile app. The advertiser was Lumber Liquidators and the call to action was to download the company’s Floor Finder app.
Part news, part audio education and talk entertainment, NPR One provides for news and talk listeners what Pandora pioneered for music. Instead of selecting your news stories a la carte or being served up the undifferentiated broadcast, NPR One seeks to personalize the experience for each listener automatically.