Data show that half of U.S. consumers listen to Internet radio weekly and 177 million monthly. Most of this listening is on mobile and mobile advertising budgets will exceed television spending by 2020. These two trends are converging to present a new opportunity for radio broadcasters to grow revenue and audience.
Data show many people are streaming audio on smartphones, including broadcast radio. Data also show that these listeners prefer ad-supported streaming. So XAPPmedia and jacapps joined forces to create JAX – an opportunity for broadcasters to establish a new revenue stream and capture more daily listening.