Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.
I was at the RAIN conference in Indianapolis catching up with a mix of Broadcast and Internet Radio executives. There was a lot of great content shared. The Internet Radio industry is definitely a numbers-driven market and there was plenty of data to chew on. With that said, sometimes data cannot capture the mood of an industry in transition, as well as a good metaphor. Paul Jacobs had just that metaphor for his panel entitled, “Mobile is the New Black.”