The best time to prompt a new app install is when a consumer is already engaged with their mobile device. Facebook and Twitter users have shifted sharply to mobile, which means a lot of opportunities to encourage new app installs. Mobile Audio, whether from Internet radio pure plays, podcasters or live streams from broadcasters, offer a similar opportunity.
BIA/Kelsey's Mike Boland featured XAPP on his most recent post for the BIA/Kelsey Local Media Watch blog. He also highlights the technology on the weekly BIA/Kelsey Analyst Roundtable, complete with a video demonstration of XAPP Ads.