A recent survey by financial analysts at OTR Global presents a positive outlook for advertising on Internet radio and Pandora in particular. These findings align with other predictions for Internet radio advertising in 2015.
Some people think we are entering a post-telephone world. While there may be a lot of activity online, the phone call still reigns supreme for many marketers. Why do advertisers want phone calls? Phone calls are leads that deliver the highest conversion rates. It’s simple math.