December 9, 2014

New York Times Misled by Recording Industry on Internet Radio

The New York Times is not exactly known as the protector of big business. However, its recent article and accompanying videos on Internet radio takes the recording industry narrative as fact when in reality it’s a self-serving fiction. The article title tells it all: Grappling with a ‘Culture of Free’ in Napster’s Aftermath. There are only two revenue-free sources of music today: piracy and broadcast radio. Neither of these music distribution channels is addressed.
November 13, 2014

Streaming Growth is Not Undermining the Recording Industry

Consumers are voting with their ears. While Internet radio may have seemed like a contained novelty on desktop computers, it is an industry-changing phenomenon on mobile devices. Not only has Internet radio’s audience expanded rapidly to nearly 160 million listeners in the United States, but the monthly listening hours are growing at an even faster rate.
October 7, 2014
Content Discovery

Content Discovery – Making the Most of Your Audio Assets

We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.
October 2, 2014

XAPPmedia Launches Interactive Audio Content Promos for Internet Radio Publishers & Advertisers

Today, XAPPmedia announced Interactive Audio Content Promos, a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 million American consumers listening to audio through mobile apps to access content hands-free and eyes-free.
May 8, 2014

XAPPmedia Strengthens Leadership Team with Former AOL Music and Slacker Radio Executive Lisa Namerow

XAPPmedia, provider of the first interactive audio advertising service, today announced the addition of Lisa Namerow as senior vice president of business development and publisher relations to its executive team. Lisa’s deep knowledge in the digital radio space brings valuable expertise and direction to the XAPPmedia environment.
May 6, 2014

Media Maven Mark Ramsey Interviews BIA/Kelsey’s Rick Ducey [VIDEO]

After BIA/Kelsey released its latest report, "The Internet Radio Revolution Has Arrived," Managing Director Rick Ducey was interviewed by veteran media strategist and trend-maker Mark Ramsey.
May 1, 2014

Closing the Loop: why advertisers have been slow to shift from terrestrial radio to Internet audio

Given the numbers, it is not surprising that Internet audio advertising is now a billion-dollar market. But ad revenue growth has not kept pace with audience migration. Why not?
April 14, 2014

New BIA/Kelsey Report: voice interactivity in audio ads could help drive up the eCPM in Internet radio inventory

There is a new report out today by BIA/Kelsey focusing on audience and advertiser movement to Internet radio. In the “Internet Radio Revolution Has Arrived” BIA/Kelsey analysts define the five phases of change in the media industry. In the fourth phase Advertisers allocate an “experimental budget” to assess the new opportunity. The report suggests that Internet radio is entering the fifth phase when Media Companies and publishers take the medium seriously as an advertising channel.
April 3, 2014
SEND COUPON XAPP Ad

XAPP Ads – listen before you speak

“People just get it,” was my introduction to XAPP Ads by CTO and Co-Founder John Kelvie. He added, “and they immediately see the potential.” My first conversation with an audio publisher confirmed this. After a one-sentence explanation he said without hesitation, “That’s fantastic. When can I start using it?”