Traditional music ownership models benefited tremendously from the ubiquitous ad-supported listening on broadcast radio. Ad-supported listening on Internet radio is the logical complement to the on-demand subscription model and will be the much larger platform for music exposure to consumers and a larger revenue source for artists.
What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.
Sometimes you simply must face reality instead of wishing for a new one. On Monday, Pat Higbie referenced Strategy Analytics research that concluded 89% of Internet radio listeners today choose ad-supported listening over subscriptions. New data released yesterday by Pandora sheds additional light on the economic forces behind these decisions