Last week, XAPPmedia released the 2015 Internet Radio Ad Load Report and there is an entire section on the advertisers themselves. In 2015, the XAPPmedia sample identified 406 distinct advertisers across five leading Internet radio apps. This reflects growth of more than 5x over what we identified in Q4 2014. Leading the pack of these 400-plus advertisers in spot load for 2015 were The Home Depot and GEICO.
XAPPmedia today published the Internet Radio Ad Load Report Q4 2015. Total advertisers identified through 2015 rose to 406, a 5.4x increase over 2014. Average ad load across the five tracked audio publishers rose 5.7% to 2 minutes 29 seconds (2:29). While ad load seems to oscillate around the 2.5-minute mark each quarter, the total advertiser count continually rises.
VP of Monetization for Slacker, Robert Wilde, is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Robert discusses how his career has taken him full circle from Musicmatch in 2000 to Slacker today and how he sees today’s large audiences on Internet radio as part of a long arc toward more personalization in audio delivery.
iHeartMedia President of Digital Revenue & Strategy, Carter Brokaw is a panelist on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, Carter discusses his attraction to sound, the profound audience reach of radio/Internet radio, and how audio provides an ideal mobile marketing platform.
President of Market Development for Triton Digital, John Rosso is one of four panelists on next week’s Advertising Week session, "Internet Radio is Bigger than Facebook!? What it Means for Marketers." Below, John discusses his early career at ABC where he was on a team that was among the first to put media on Internet and how things have changed over the years.
XAPPmedia is once again hosting the premier Advertising Week session on Internet Radio. This year’s session will feature iHeartmedia, Slacker, Triton Digital and XAPPmedia. These insiders will tell you what’s working, what’s not, how the medium is changing and the lessons for advertisers looking to access this large and dynamic consumer audience.
The Q2 Internet Radio Ad Load Report recorded that advertisers grew 26% over the first quarter of 2015. While the rise in the numbers of advertisers occurred broadly across industries, the automotive and education segments led the growth.
XAPPmedia today released the Internet Radio Ad Load Report for Q2 2015 and the data show that both the ad load and number of advertisers rose over the previous quarter. It also shows that Taco Bell, GEICO and NAPA had the heaviest spot rotation during the quarter.
The Internet Radio Ad Load Report for Q1 2015 presented some interesting numbers on a declining ad load. However, the more intriguing finding was the steady growth in advertisers identified across industries. We admitted surprise to the large number of advertisers we identified in the Holiday 2014 Internet Radio Ad Load Report. In the first quarter of 2015, we were surprised again.