Inside Radio recently interviewed CEO Pat Higbie to discuss the impact that voice integrations and smart speakers will have for broadcast radio. His assessment? It's all good news for radio broadcasters.
There is a voice assistant arms race going on between Apple, Google, Amazon, Microsoft, and Facebook. This is all about mobile. Each company recognizes that the mobile user experience often makes touch and type interaction inconvenient. Voice is simply a more efficient way to interact with a smart device – at least when it works.