Washington Business Journal recently named XAPP “Startup of the Week” in its TechFlash section. Staff Reporter Andy Medici interviewed XAPPmedia CEO Pat Higbie about the company and its plans for the future.
The simultaneous release of Serial's second season on Pandora and iTunes gave consumers a choice between downloading or streaming. This choice has existed on a number of platforms previously, but most podcasters seem to default to iTunes even though its technology constrains long-term success. Today we published a white paper that explores why the download model that gave podcasts their initial success now hinders their growth.
Mobile devices have changed how and when consumers interact with digital media. The rapid proliferation of smartphones in particular has both created new consumption habits for digital media and diverted consumer attention away from traditional media. But there are really two definitions of mobile media.
Consumers interact on mobile with a frequency and intensity that is simply absent in a desktop environment. You must produce a mobile user experience that considers both consumption and interaction to have a truly exceptional digital media product today.
XAPPmedia, provider of the first interactive audio content and advertising service, today announced it has received an additional $3.8 million in funding, bringing the total amount invested in the company to $6.8 million. The private investors who participated in the seed round also led the A1 funding round.
Recently, I made a presentation at the Internet radio industry’s premier event, RAIN Summit. My message was simple. A great mobile user experience requires two components: a great content consumption experience and a great content interaction experience.