Federated Media’s B100 was the first radio station to create a custom Alexa skill almost a year ago with the help of XAPPmedia. Recently, Radio Ink interviewed Federated’s Chief Strategy Officer and Director of Programming, James Derby, about how smart speakers fit into the radio broadcaster’s strategy.
When Federated Media and XAPP launched the B100 Alexa skill, it became the first instance in which Alexa could find a radio station by its brand name through voice commands, rather than its FCC-assigned station name. A recent article in Radio World highlights this key feature.
Last week, Voicebot covered the launch of Federated Media’s B100 Amazon Alexa skill developed by XAPPmedia. The article discusses how the skill is different from others currently offered by radio stations because it is offers more than just a live simulcast or Flash Briefing.
B100 is the first radio station to launch an Amazon Alexa Skill that includes live stream, on-demand and podcast content. It also uses Amazon’s AudioPlayer interface and the content Scan Feature developed by XAPPmedia to deliver an interactive voice experience for listeners.
InsideRadio featured the new partnership between XAPPmedia and Federated Media in part one of their "exclusive series on how radio is using digital in groundbreaking ways." Federated Media recently hired XAPPmedia to develop a custom Alexa skill for its country “B100” WBYT South Bend radio station to give listeners access to its audio content through their Alexa-enabled devices.