March 1, 2016
XAPPmedia featured in Mobile Marketer for Slacker Radio Partnership

Mobile Marketer Highlights XAPP in Trend Toward Voice-Driven Engagement

XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.
June 15, 2015
Streaming Music Consumer

Growing Your Audience by Giving Users a Sense of Control

Every audio app wants to build a large, loyal audience. Loyalty is critical because building your audience also means keeping the users you already have. Apps do this today with touch-based content interaction to skip, save, thumbs up, thumbs down, etc. This interactivity gives users this all-important sense of control, but unfortunately touch is only effective while users are looking at the app.
March 19, 2015

XAPP Expands Voice-Activated User Engagement Features

We first introduced XAPPmedia a year ago this month and our first product, XAPP Ads, was designed to help Internet radio and audio streaming services increase the value of their advertising inventory. Over the past year, we have been busy. We worked with our customers, partners, advertisers and ad agencies. Many saw the bigger picture behind interactive audio, including opportunities beyond advertising.
December 10, 2014

Mobile Marketer: “Audio is emerging as the mobile ad unit of choice.”

As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
October 7, 2014
Content Discovery

Content Discovery – Making the Most of Your Audio Assets

We have received a lot of interest in our latest product, XAPP Content Discovery. Our first product, Interactive Audio Ads addressed the challenge of mobile audio monetization straight on. Interactive Audio Content Discoveries leverage the platform even further. Instead of advertisers generating engagement for their offers, publishers can use the platform to promote their audio content libraries.