“Audio Doesn’t Have the Viewability Problem of Display.” The problem is that this is only true for awareness audio campaigns. For any campaign hoping to drive engagement or conversion metrics, audio today faces higher hurdles than display. That is, unless you use voice for engagement instead of relying on touch. Let’s unpack this.
Interactive Audio Ads were introduced to the world on April 8, 2014. Since then, advertisers as diverse as Amazon, Ford, Cleveland Clinic, Fox Searchlight Pictures, StubHub, SmartCar, Columbia University and others have adopted the solution. What were the results? Conversion rates far higher than other mobile advertising formats.