In a contributed Adotas article, XAPPmedia’s Bret Kinsella reviews the data confirming why audio advertising is a lucrative opportunity for marketers. Rapidly growing audiences for internet radio, music streaming, podcasts and radio simulcasts are delivering monetization for broadcasters and unmatched mobile conversion rates for advertisers.
Radio broadcasters have long considered the experience of live and local to be their greatest asset in attracting and maintaining audience. That experience is too often undermined by long stopsets of advertisements that motivate listeners to choose another station or another audio channel altogether.
As the year comes to a close, marketers are starting to plan their advertising strategies for 2015. A Mobile Marketing article addressed this task directly and suggests that audio ads on Internet Radio will be an increasingly powerful tool. In particular, the article highlights sponsored content as a popular and effective audio ad format. Some other strategies suggested by Mobile Marketer include...
XAPPmedia has moved into new, larger offices at 1726 M Street NW in Washington, DC. After spending 17 months incubating and launching the business in Farragut Business Center, XAPP needed more space to house its growing team.
The need for more consumer engagement has become marketing gospel in recent years. Much of this interest is related to the rise in social media, but the concept of engagement has moved well past that domain. Whether it’s mobile, in-app, in-store, on your website or through digital advertising, engagement is often the objective. The question for publishers is, “how can you help advertisers with this goal?”
At XAPP, we recognize that the listening experience, particularly on mobile devices, rarely involves looking at the screen. More often than not, the audio app is in the background and not visible on the device. We present you the Voice Click, a new way to connect consumers to brands.
Radio advertising hasn't altered much since its inception. Ads are played in hopes that consumers will hear it and then eventually act. In addition, the metrics aren't always clear. XAPP Ads change all of that. Watch this video to see how XAPP Ads are changing audio advertising.