Interactive Audio Ads were introduced to the world on April 8, 2014. Since then, advertisers as diverse as Amazon, Ford, Cleveland Clinic, Fox Searchlight Pictures, StubHub, SmartCar, Columbia University and others have adopted the solution. What were the results? Conversion rates far higher than other mobile advertising formats.
M&C Saatchi's Tech Blog yesterday focused on the future of Ad Tech. The examples highlighted how advertisers are leveraging technology to reinvent consumer engagement through video, with 3-D banner ads, digital out of home (DOOH) and audio. Blog author Tim Spencer says the following about XAPP.
Fast Company today covered XAPPmedia in an article with the title: If You Would Like to Interact with the Future of Audio Ads, Please Say “Proceed.” We are always happy when an industry watcher suggests that XAPP Ads are the future of audio advertising.
“People just get it,” was my introduction to XAPP Ads by CTO and Co-Founder John Kelvie. He added, “and they immediately see the potential.” My first conversation with an audio publisher confirmed this. After a one-sentence explanation he said without hesitation, “That’s fantastic. When can I start using it?”