WASHINGTON, July 27, 2017 – XAPPmedia, the leader in interactive voice engagement, today announced it was selected by The E.W. Scripps Company (NYSE: SSP) to bring the company’s 34 radio stations in 13 states to Amazon Alexa-supported devices.
In a recent article, Radio World interviewed several radio industry experts, including XAPPmedia CEO Pat Higbie, on the significant opportunity smart speakers can provide for broadcasters to bring radio back into the home.
In recent interviews, I have said many times that Amazon Echo is bringing radio back into the home. Over 10 million homes have introduced Amazon Echo and Google Home into their kitchens and living rooms. Another 20 million are expected to add these devices in 2017. Gartner estimates that 75% of U.S. households will have a smart speaker by 2020 according to Inside Radio.