WASHINGTON D.C., October 13, 2016 – XAPPmedia, the leader in interactive voice engagement, announced the availability of Brand Haiku, a new Amazon Alexa Skill based on the book Fifty-Seven Brand Haikus written by brand strategist and filmmaker Joseph Benson. This is believed to be the first book to be fully transformed into an interactive voice experience for Amazon’s Alexa.
Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.
The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.
Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?
Amazon's Alexa is ushering in a new era of voice interaction between brands and consumers. However, there is a big difference between the visual experiences of the web and mobile apps and those driven by audio and voice. XAPP has deep expertise and tools designed specifically for creating great voice experiences and are helping brands and organizations design and implement Alexa Skills. We are also building rapid custom Alexa demos and prototypes so people can hear what their brand sounds like on the new voice-first platforms.