James Careless of RadioWorld recently wrote about “Hot Audio Apps” that those in the industry should be aware of. At the top of his list? The recently released XAPP Ads App.
Careless writes, “Audio apps are becoming a popular platform for experimenting with new content delivery ideas and models — the best of which could potentially be incorporated into effective radio apps.”
“Many radio listeners talk back to the ads they hear. Now XAPPmedia (xapp.wpengine.com) has found a way to harness this backtalk with XAPP Ads. A XAPP Ad combines the audio of a conventional radio ad with smartphone interactivity…”
See what else he has to say about XAPP Ads and his other “hot audio app” recommendations here:
Check Out These Hot Audio Apps