With a new year upon us, Radio World interviewed CEO Pat Higbie on the future of Internet radio in 2016. As the Internet radio audience continues to grow, so will the interest of national advertisers. With a large amount of consumer attention and advertising revenue at stake, Higbie predicts competition will be fierce for both. The article covers these key topics and more:
- The Clash of the Big Four: Spotify, Pandora, Apple and Google
- The Future of SoundCloud
- Battle for Radio Listeners
- Quest for Higher CPM Rates
- A Turning Point for Broadcast Radio
For the full article, click here or on the image.