Download “Podcasts: Getting Beyond Niche”

Podcasts: Getting Beyond Niche explores why the download model that gave podcasts their initial success now hinders their growth. We outline two critical challenges, three opportunities and six recommendations for podcasters, including:

  • Lack of measurability hurts podcasters’ bottom line
  • Streaming provides real-time audience engagement
  • Ad insertion is key to increasing revenue
  • Old podcast episodes can drive new revenue for streamers
  • Syndication is key to attract brand advertisers