Pat Higbie’s MediaPost Column: Digital Mobile is Key for Broadcasters

In a MediaPost column published today, XAPPmedia CEO Pat Higbie comments on the projected broadcast radio advertising spend for 2016. The forecast? Flat. Even in anticipation of lucrative election ad spend.

But Higbie sees a silver lining for broadcast radio: Digital advertising. Broadcasters can leverage their digital mobile ad inventory to increase ad revenue, but only if they start viewing it as a premium asset. To read why, click here or on the image below:

pat-higbie-media-post-broadcast-ad-revenue-2016

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