Mark Ramsey: A New Tool to Make Audio Advertising Interactive

Veteran media strategist Mark Ramsey is well known in the audio world. He has worked with companies ranging from Apple and Pandora to Clear Channel and CBS. He is also well known for his invite-only Hivio Conference (aka, The Audio Future Festival) and his widely-followed blog.

Mark recently connected with XAPP CEO Pat Higbie over Skype to conduct a 15-minute video interview. The first couple of minutes are included below. You can click here to see the interview in its entirety.

In Mark’s words:

“XAPPmedia’s goal is to enable audio app consumers to connect directly with brands through voice and drive instant conversions for advertisers while increasing yield on the publisher’s ad inventory.

“Bottom line: More value for the consumer, more results for the advertiser, and more money for the publisher.

“This is must-watch for radio broadcasters and others in the audio entertainment and information space.”

See the full video on Mark’s blog here.