Voice assistants have quickly achieved two key metrics dear to all marketers: reach and frequency. Reach is a result of rapid adoption of smart speakers and the increasing use of voice assistants on smartphones. The frequency of use translates directly into regular consumer engagement. That is why brands ranging from Progressive and Domino’s to National Geographic and Food Network have all built voice apps. Voice assistants represent a new channel to reach and engage consumers. XAPP’s market research team pulled together 15 key data points about voice technology adoption that every marketer should keep in mind while planning for 2018.