XAPPmedia has launched more Google Assistant Actions than anyone. These include work for Progressive Insurance, E. & J. Gallo and the award winning Bravo Tango Brain Training Action for National Geographic. Google Assistant is different from Alexa and poses different opportunities. XAPPmedia’s Ryan Higbie recently conducted a webinar on Google Assistant Action best practices for brands and the video is included below. In this video you will learn:
- Why some brands are launching first on Google Assistant before Alexa
- How Google Assistant differs from Alexa
- Lessons learned from launching Progressive, E. & J. Gallo and National Geographic on Google Assistant
- 6 best practices for building and maintaining Google Assistant Actions
- 5 considerations for voice strategy
- And more…
If you would like to learn more about launching a Google Assistant Action, please click the button below to connect with a voice expert or speak with Ryan directly.