Amazon’s Echo and its Alexa voice services are growing quickly. In fact, they’re moving fast enough that Apple and Google are now trying to play catch-up. Brands are even further behind. Most have no presence on these platforms. They are ghosts. When consumers ask about the brand or product, Alexa has no response and an engagement opportunity is lost. Sometimes it’s worse when Alexa does have a response and the content is not exactly what the marketing team would prefer.
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Think about not having a website presence. Would that be a problem? That is exactly the situation for many brands and organizations today when it comes to the voice web and Alexa. However, there is an added challenge. Voice-first user experience is significantly different than visual-first user experience.
Why Brands Prefer XAPPmedia for Voice
- Experience – Voice pioneer with 4 years experience building great interactive voice experiences for brands and publishers.
- Technology – Comprehensive platform for the full voice experience life-cycle.
- Tools and techniques – Proprietary platform and process for collaborative design and prototyping.
- Brand Differentiation – Voice is an audio experience and every brand needs a Voice Persona™
- One Voice – XAPP cross-platform technology ensures consistent voice experiences for both Alexa skills and Google actions
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Voice UX Expertise and Tools for Alexa
XAPP is applying our deep expertise in voice-first user experience (UX) and technologies to help organizations transition to Alexa. After designing and implementing hundreds of voice-interactive audio content discoveries, ads and Alexa Skills, and measuring performance on millions of voice-first consumer interactions, we have unique insights into what works and how to enable it.
We also have developed in-house tools to scalaby encode, serve and manage audio content for voice-first solutions that can be leveraged across multiple platforms. We have added to this portfolio by releasing several new open source tools that streamline developer tasks for creating Alexa Skills.
How XAPP Can Help You with Alexa
If you need to build an Alexa Skill there are three ways XAPP can help.
- We provide end-to-end design, development and management services for your custom Alexa Skill
- Collaborative design and prototyping of your voice experience and voice persona
- Managed services for hosting, maintaining and operating Alexa skills
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Voice Persona is a trademark of XAPPmedia, Inc.