Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
Voice assistants represent a new channel to reach and engage consumers. XAPP’s market research team pulled together 15 key data points about voice technology adoption that every marketer should keep in mind while planning for 2018.
Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.
XAPPmedia today announced that over 450 voice apps are now running on the XAPP One Voice AI platform for brands and media companies engaging with consumers on Amazon Alexa, Google Assistant and Microsoft Cortana. The full lifecycle managed service for voice interactive consumer engagement helps companies from development through launch and ongoing maintenance and support.
XAPPmedia CEO Pat Higbie was recently the featured guest on The Voicebot Podcast with Bret Kinsella. During the episode, the pair discuss how voice technology has throughout Higbie’s decade long career in the field, from the introduction of Siri to the launch of Amazon’s voice assistant Alexa.