Amazon's Alexa is ushering in a new era of voice interaction between brands and consumers. However, there is a big difference between the visual experiences of the web and mobile apps and those driven by audio and voice. XAPP has deep expertise and tools designed specifically for creating great voice experiences and are helping brands and organizations design and implement Alexa Skills. We are also building rapid custom Alexa demos and prototypes so people can hear what their brand sounds like on the new voice-first platforms.
Yesterday, we explored the numbers behind Spotify’s tremendous growth in subscription and advertising revenue counterbalanced by its shrinking gross margins. Today, we will discuss where all of that money is going.
Triton released its March 2016 Webcast Metrics Top 20 Ranker which showed a continued rise in Internet radio listening. This also represented the first month that Triton proactively broke out Average Active Session (AAS) growth rates for pure play and broadcast Internet radio and streaming services. While both showed strong year-over-year growth, broadcast showed a small decline since the beginning of 2016.
Internet radio audience has grown quickly. The industry commands somewhere between 600 – 900 million monthly listeners globally depending on which analysis you choose to cite. In the U.S., 57% of the population listens monthly and 50% weekly. The growth will allow Internet radio and streaming music services to capture an increasing share of the $42 billion in mobile advertising forecasted for 2016.
Yesterday’s MediaPost article discussed the listening habits of car commuters citing data from XAPPmedia’s Internet Radio Ad Load Report and Edison Research. The article specifically compares the channel switching behavior of AM/FM radio listeners to Internet radio listeners during a commercial break.
Radio Online recently interviewed XAPPmedia co-founder and CEO Pat Higbie. In a Q&A, he explains how mobile audio is reigniting radio revenue growth, describes the value digital marketing brings to the radio industry, and why digital is a premium asset for broadcasters looking to grow revenue and audience.
A recent Digital Music News headline claimed, “There Are Nearly 90 Million People Paying for Streaming Music.” Its numbers add up to 87.5 million if you buy into two assumptions. First, that Apple Music will shortly grow from 11 to 15 million subscribers. Second, you must buy into the conclusion that Satellite subscribers are streaming subscribers.