It is often hard to see how new platforms and channels will shape consumer behavior while they are still in the rapid growth phase. Voice looks small compared to the web today the same way the web looked small in 1997-1998 compared to the newspaper business. New communication channels require scale to have an impact, but as they scale brands can’t afford to be absent. Why? Because their competitors are present and soaking up all of the consumer attention.
You may have been following the news from CES this week. If you have, then you know that Toyota and Lexus are adding Alexa access in 2018. The number one manufacturer of car infotainment systems, Panasonic, is also adding Alexa access. Garmin is doing the same thing. Both companies will introduce Alexa to a lot of car models.
The biggest technology story of 2017 was clearly the rapid rise in smart speaker adoption and proliferation of voice assistant access into everyday appliances. XAPP quickly recognized the importance of this shift in consumer technology adoption for media organizations and brands. In 2016, we began optimizing our interactive voice platform, One Voice AI, to enable companies to quickly establish a presence on Amazon Alexa, Google Assistant and Microsoft Cortana individually and simultaneously.
2017 was a big year for voice assistants. It was also a big year for XAPPmedia. After launching just three voice apps in 2016, XAPPmedia was tapped to develop more than 650 in 2017. Here are the top seven blogs from this tremendous year. We look forward to seeing what new exciting developments 2018 has in store for both voice assistants and XAPPmedia.
Amazon Alexa presents an enormous opportunity for brands to connect directly with consumers in their homes. But creating an engaging voice-first experience also has its challenges. Ricki Harris of WIRED discusses this topic in a new article featuring XAPPmedia CEO Pat Higbie and other voice industry leaders’ opinions on why brands should embrace a screenless future.
Voice assistants represent a new channel to reach and engage consumers. XAPP’s market research team pulled together 15 key data points about voice technology adoption that every marketer should keep in mind while planning for 2018.
Are consumers able to find your brand by voice? Gartner is predicting that nearly one-third of web browsing will be conducted without a screen by 2020. Don’t mistake this for other data points that focus on voice consuming a larger proportion of search on mobile. This statistic means that web browsing information traditionally conveyed through images and text will need to be delivered by voice.
If you are in New York City this week, swing by NAB Show New York at the Javits Convention Center to meet Pat Higbie, CEO and co-founder of XAPPmedia. Pat was invited to host a roundtable discussion on Voice Activated Media and will be speaking at the Focus FWD Keynote Stage from 12:15 – 1:00 pm Wednesday.