September 29, 2016

Podcasters Take Note: Amazon Alexa is an Audio-Driven platform with Millions of Users, Time to Get Moving

Podcasting is an audio media. Amazon Alexa and its Echo devices use voice for interaction, but are designed to consume audio media. By our count, there are fewer than 10 podcasters on Alexa as of September 2016 and half of those are either AOL or NPR affiliated properties.
September 19, 2016
insurance-brand-alexa-skill

Insurance Company Demonstrates Amazon Alexa Skills Are for Everyone

Liberty Mutual released a skill for Amazon Alexa last week for its Safeco brand called Insurance Advisor. It also announced the flagship Liberty Mutual brand would have its own skill soon.
September 15, 2016

Alexa Skills Provide Presence, but Add a Voice Persona™ to Deliver a Distinctive Voice Experience

Brands should build Alexa skills to establish a presence on the voice web, but that is just the first step. Marketers need to add voice personas to their skills to truly deliver an on-brand voice experience. Examples included.
September 6, 2016
amazon-alexa-new-streaming-feature

Amazon Alexa Skill Streaming Feature Creates New Opportunities and Challenges for Audio Publishers

Two weeks ago Amazon announced a new Audio Player feature that allows unlimited audio playback or text-to-speech by Alexa. This is great news. Previously, it was limited to 90 seconds which practically eliminated the opportunity for podcasters and music streaming services to reach an audience of 10 million Echo users.
August 29, 2016
xappmedia-huffington-post-feature-alexa

XAPPmedia in Huffington Post: Are You Ready for the Voice Web? Get to Know Alexa

The Huffington Post featured an article by XAPPmedia CMO Bret Kinsella today on how brands need to start building a voice presence and sound palette to take advantage of the rapidly expanding voice web.
August 24, 2016
echo-alexa-audience-reach-2016

Alexa is Growing Fast. Are You Missing It?

Mary Meeker of KPCB devoted more than 10% of her widely followed Internet Trends 2016 report to voice computing interfaces. In the 2015 report, voice assistants didn’t merit a single mention. What changed?
July 6, 2016
Washington Business Journal Features XAPPmedia

Washington Business Journal Names XAPPmedia Startup of the Week

Washington Business Journal recently named XAPP “Startup of the Week” in its TechFlash section. Staff Reporter Andy Medici interviewed XAPPmedia CEO Pat Higbie about the company and its plans for the future.
March 21, 2016
jacapps-webinar

jacapps Webinar Highlights Mobile Audio Trends, ROI and XAPP Ads

Last month, jacapps hosted a webinar that laid out five key principles for radio stations looking to monetize mobile. These principles are supported by several trends that make these strategies relevant and effective. They include...
March 1, 2016
XAPPmedia featured in Mobile Marketer for Slacker Radio Partnership

Mobile Marketer Highlights XAPP in Trend Toward Voice-Driven Engagement

XAPP was highlighted in Mobile Marketer for our work with Slacker using voice-driven engagement for music discovery. XAPPmedia CEO and co-founder Pat Higbie was quoted extensively in the article.