Radio has faced a long slow decline in time spent listening (TSL) statistics even as the industry has maintained impressive consumer reach. However, the rise of smart speakers like Amazon Echo and voice assistants such as Alexa are creating a new opportunity for radio to start regaining TSL once again.
To help the broadcasters understand the impact of smart speakers will have on the radio industry, we compiled data from several recent studies related to voice assistants and smart speakers in a new paper, the Amazon Alexa Radio Report. The goal is to break through the hype we see in news headlines each day and take a data-driven look at the trends and how they will impact radio.
In a recent four-part series, Voicebot.ai asked a number of voice industry experts, including XAPPmedia’s Pat Higbie, for their advice on how to build better voice applications. Here is what he had to say.
A recent post in Digiday discusses Amazon’s approach for monetizing Alexa and its implications for publishers. The article cites how both Amazon and publishers are trying to figure out to a monetization strategy for the new audio channel.
In a recent article, Radio World interviewed several radio industry experts, including XAPPmedia CEO Pat Higbie, on the significant opportunity smart speakers can provide for broadcasters to bring radio back into the home.
When Federated Media and XAPP launched the B100 Alexa skill, it became the first instance in which Alexa could find a radio station by its brand name through voice commands, rather than its FCC-assigned station name. A recent article in Radio World highlights this key feature.
When KXEG-AM (1280 The Trumpet) launched its “1280 – The Trumpet” Alexa skill, it became the first Christian radio outlet to do so, Radio Online reports. KXEG partnered with XAPPmedia to develop the skill to give Amazon Echo owners access to the station its lineup of Christian programming, regardless of location.