2015 was a big year for Internet radio and streaming services. Today’s focus is the 10 best articles on the industry over the past 12 months. See the full list below with entries from Music Industry Blog, Billboard, RAIN, Mark Ramsey Media, and more.
One word can be used to sum up Internet radio in 2015. Growth. Higher numbers for listenership and advertising drove competition between labels and publishers. And, if you look at the top XAPP blog posts of 2015, you’ll notice it all comes down to money.
Yesterday, the U.S. Copyright Royalty Board (CRB) raised royalty rates for Internet radio streams from 0.14 cents to 0.17 cents per song played. The 21% royalty increase takes effect in 2016. Future rates will rise annually between 2017-2020 based on the Consumer Price Index. Who is impacted by the rate change?
The Internet Radio Ad Load Report for Q3 2015 showed a small growth in advertisers, but a reduction in the frequency of the top advertisers. The spots are getting spread around among more advertisers. In Q3, Retail and the combined Media, Entertainment & Gaming (MEG) group were again the top two industries represented in Internet radio ads.
Over the past couple of months, Inside Radio has published a number of articles related to digital channels and bringing broadcast radio to the Internet. Radio broadcasters have both experience and assets to leverage when competing for digital audio advertising spend.
Music industry revenue has fallen consistently since peaking in 1999. Some would like to claim that streaming music services are a cause of the decline even though they arrived well after the downward trend was established. However, there is ample evidence to suggest the industry revenue would have declined in the absence of streaming music services.
A report issued by the National Bureau of Economic Research last month concludes that, “interactive streaming appears to be revenue-neutral for the recorded music industry.” The summary conclusions by the report authors, Luis Aguiar and Joel Waldfogel, don’t fit the industry trends prior to the study period or the math behind the data.
On Thursday, we published the Internet Radio Ad Load Report for Q3 2015. A metric we have collected since our first ad load report is Time To First Ad (TTFA). TTFA identifies how much content is delivered to a listener before they receive the first ad.