What do industry insiders think are the most important issues and trends facing Internet radio and streaming services? Advertising. You can see this clearly in answers to two of the questions from a recent survey of over 200 people working in the industry.
RAIN News and XAPPmedia just revealed the results of a recent survey of audio industry insiders. For Internet radio ad loads, the expectation is growth in both total listening hours and ad load. When you combine growth in expected listening hours and increases in ad load, overall ad inventory is likely to climb about 20% per year. Let's break it down.
Later today, I will participate in a webinar where we will review industry survey data about Internet and broadcast radio ad loads and other economic factors driving the audio market. Broadcast radio ad loads are a hot topic.
On Tuesday, March 24th at 2:00pm EST, Brad Hill of RAIN News and Bret Kinsella of XAPPmedia will be hosting The Internet Radio & Streaming Report Webinar to share the results of a survey of the industry. To register for the webinar, click here.
Since 2010, Edison Research has been asking the question of consumers, “Have you ever listened to Internet radio in a car by listening to the stream from a cell phone that you have connected to a car audio system?” The number grew by 9% from 26% to 35% between 2014 and 2015. Does this question measure consumer interest or is it a proxy for availability of Bluetooth and other connectivity in the car?
Sometimes you simply must face reality instead of wishing for a new one. On Monday, Pat Higbie referenced Strategy Analytics research that concluded 89% of Internet radio listeners today choose ad-supported listening over subscriptions. New data released yesterday by Pandora sheds additional light on the economic forces behind these decisions
Advertising is quickly becoming the primary economic engine for Internet radio and music streaming services. However, there is very little data available on how the industry is implementing its ad serving strategies. To fill this gap, XAPPmedia collected data between November 2014 and January 2015 to shed light on Internet radio ad serving practices over the winter holiday shopping season.